Week 4: The Sale of Convenience Store

 Do you know sales of Japanese convenience stores of the day, one week and one year? You will think that the present age when there are convenience stores anywhere, the sales of them rise whenever we pass through a year. But it is wrong. Now, the sales decrease little by little. On this topic, I explain its reason. In addition, I compare sales of Japanese major convenience stores (Seven-Eleven, Lawson, Family mart, Circle K Sunkus)
 First, I describe sales of Japanese convenience stores from 2008 through 2012.
2008....... about 8,151,400 million yen
2009....... about 8,318,600 million yen
2010....... about 7,394,700 million yen
2011....... about 8,676,900 million yen
You can understand that the convenience store industry do not increase sales smoothly when you watch this. Why would such a numerical variation happen? I explain it in turn. The sales of 2008 became 7.1% of large increase compared with the previous fiscal year. There are main two reasons. First is having increased that the convenience store which I could buy in within easy reach of in small quantities was chosen by a surge of the life defense awareness of consumers. Second is increase of the number of the visitors by "taspo effect". You will not understand the second reason well. So when I say in detail, the people who do not have taspo cannot but purchase cigarettes because they cannot buy it with a vending machine. It means that the number of the visitors to the convenience store increases necessarily. On the other hand, the sales of 2010 decreased sharply than last year. This reason is the low-priced product intention of consumers by the protracted economy slump, a drop of the consumption. And the sales of 2011 became 8.2% of large increase compared with previous fiscal year. The sales were affected by the East Japan great earthquake disaster, and a bulk buying of daily necessities and the convenience food occurred although exiting shop visit customer traffic adversely affected it only in March, and the sales amount found a plus by the visit visitors who came having increased to buy a side dish, perishables for the convenience store. In this way, the sales of the convenience store are connected directly with movement in the world. If the world turns big, the sales of the convenience store turn big with it.
 In addition, I explain sales of Japanese major convenience stores(Seven-Eleven, Lawson, Family mart, Circle K Thanks). The order of the sales of these convenience stores is as follows.

1, Seven-Eleven    2, Lawson    3, Family Mart     4, Circle K Sunkus

This order has not been changing for a long time. I thought that the Circle K Sunkus did not have much number of many stores, but sales were unexpectedly bigger than most, Ministop. This was surprised most. In addition, in late years Family Mart shows big growth. It is a big factor that am/pm finally merged with Family Mart. And the share of the whole industry by these four convenience stores tends to spread sequentially.
 Today's blog to here. The next blog is the convenience store vs. supermarket. Don't miss it!