Week 3: Local Convenience Stores

 Have you watched strange convenience stores in districts? I have watched it whenever I travel. In Japan there are much strange convenience stores. For example, there are convenience stores which are brown and orange unlike convenience store of Tokyo and which only the district has. On this topic I explain why they exist, where they are and what there are.

 Have you been to Izu in Shizuoka and Nasu in Tochigi? Did you go to convenience stores then? I think that you would watch convenience stores even if you did not go to them. Do you remember the color of the signboard of the convenience store at that time? I think that it was brown. Do you know why convenience stores which have the brown signboard exist in specific districts? The reason is related to the place with them. Districts where there is such a convenience store are the district called the aesthetic area. The aesthetic area is a district to establish to maintain the beautiful sight of the city area. Furthermore, it is one of the area districts that can appoint a local government and the district where the placement of the building, structure can perform building limits to protect beautiful sights in districts keeping the building beauty to be taken of the harmony balance. Specifically, it is a district regulating a color and the outdoor advertising of the building. The color of the convenience store becomes brown from such a reason. In addition, the signboard of convenience stores becomes low in specific districts. Also this reason is so again. One question for your convenience store would be in this way broken off.
 Next, I introduce some convenience stores which only the district have.
・  SEIKO Mart [This presents 1040 stores led by Hokkaido. (About 100 stores of those are in Saitama and Ibaraki.) In addition, SEIKO Mart is said to be the first Japanese convenience store. (Week1)

・Little Star
・Hallo Shop
・Orange Heart
[These convenience stores are developed around the Tohoku district. By the way, I have watched Orange Heart in Niigata. Rice balls using rice from Niigata were sold in the Orange Heart of Niigata that I went because it gives service coherent to the hometown.]
・SAVE ON
・Three F
・SHOP99 (LAWSON Store 100)
・NATURAL LAWSON
[These convenience stores are developed around Kanto district. I sometimes watch Three F and NATURAL LAWSON. I describe slightly NATURAL LAWSON. It is unlike LAWSON. And it developed for the purpose of increasing the new target layer for woman customers and being differentiation with the convenience store which the company presented.]
・NEWDAYS

・Bellmart
・Heart In / Daily In
[These convenience stores are run by some railroad companies. NEWDAYS is run by JR East. Bellmart is run by JR central. Heart In and Daily In are run by JR West. Convenience stores where railroad companies run the convenience store which I see well when we get on a train.]
 Was there the convenience store which you had watched? There is still a lot elsewhere. I think that there is a lot of strange convenience stores. I will find it from now on. Next blog is The Sales of Convenience Store. Don't miss it!